Today, there are more ways than ever to interact with customers. There’s email, social media, mobile, meetings, focus groups, trade shows and exhibitions. The list continues. Below are some top simple tips you can start almost immediately to boost sales.

Improve Your Customer Support Process

If you want to sell more? Be attentive to everyone who’s interested in your products or services. This goes for previous and current customers alike. A good customer service experience will cause them to recommend your brand to others and will come back to purchase more.

To help with this make sure the whole team are highly motivated and are invested in the business goals. If you offer opportunities for growth and development within your organisation or incentives, they will be more motivated to do their job. This equates to more sales.

Be accessible to your customers by being available on all channels. People will contact you via email, social media, phone, and the official website. Make sure there is a process in place for them to receive a response if this is the case.

Establish the rules for returns and refunds. If a customer is not happy with a product, you should resolve the issue promptly. It is important to keep the customers happy. This will maintain their faith in the brand and encourage future purchases.

Giveaways and Discounts

Everyone likes a bargain. And if you have the capacity give something away for free, this may be in the form of a sample or free content, this works in two-fold. It gives the customer an opportunity to trial your product or services, it also give you the opportunity to collect data from your customer so that you can reach out to them for future campaigns.

Have faith in your product enough that even though you’ve given it away for free the first time around it’s valuable enough for a customer to want to pay for it in the future.

However if you are not in a position to offer a freebie, offer discounts or prizes if customers compete in a challenge or competition.

The great thing about giveaways, discounts and offers is that customers will also recommend the products to their friends and social media followers. This boosts the brand’s awareness and helps you to engage with your audience. It’s also a way to cage if the customer actually like the product enough to invest in it, or if you need to make changes to make more sells.

Make Your Website and Social Media are Really Good

The website is one of the first impressions customers will get of your business. Marketing could not mask the damage a bad website generates. It has to be responsive, efficient, and easy to navigate.

The website is your biggest investment. Hire a great team that can embody the vision of the business and translate that into a good website which will enable your customers to access everything they need to.

Likewise your social media platforms should be a easy and quick way for customers to be informed about your business, products and services you offer as well as be able to engage with you.

Use Videos

According to Forbes video marketing 90% of customers say that product videos helped them make a buying decision. By 2019, 80% of all web traffic is expected to be taken over by video content. Adding videos to promotional emails may enhance the click-through rate by 200-300%.

So if you do not currently use videos this can be an effective tool to boost sales and customers.

There are so many platforms and tools you can use to make and share videos. These can be directly related to advertising a product or service. Or you can use it as a way to interact with your audience as a call to action, enter a competition, review a product or informing your customers about a specific topic about your brand. Videos are also great ways to partner with other brands to utilise the market of both of your audiences.

Reviews

Before buying your products or services, people may want to see the reactions of real buyers. You want to get such social proof for your brand.

Invite your customers to share their opinions. Allow them to review the product on the official platforms such a review sites, or social media platforms as well as on your website.

Feature testimonials on your website. This gives visitors an idea of the type of customers that have used your product or service and makes it more relatable to them.

Once you have testimonials you can use this as a way to validate you as a brand and add to your credibility.